Ad Platform Settings
Test Mode
Total Marketing ROI
Overall return on investment
4.8x
+12.4%
Based on $24,580 total spend
Total Spend
$24,580
Total Revenue
$118,250
Streams
5.2xRevenue$52,450
Merch Sales
3.8xRevenue$38,200
Subscriptions
6.1xRevenue$15,300
Donations
4.5xRevenue$12,300
Performance Analytics
Insights that drive your music marketing success
Spotify
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Youtube
-2.1%
Total Engagement
31,200
Pause
Meta
+12.5%
Total Engagement
18,700
Amplify
Google
→+0.2%
Total Engagement
12,500
Maintain
Performance Trends
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Impressions
Clicks
Campaign Health
Performance across platforms
Connect Spotify to view campaign health
Music Video Push
active
YouTube
Budget used$2700 / $3000
ROI: 2.8x
Fan Engagement
paused
Meta
Budget used$1500 / $1500
ROI: 1.7x
Concert Tickets
active
Google
Budget used$1200 / $2000
ROI: 4.1x
Platform Distribution
Engagement across platforms
Spotify (40%)
YouTube (30%)
Meta (20%)
Google (10%)
Key Metrics
Show recommendations
ROI
18.19
Maintain
Impressions
-11.77%
14.31M
Amplify
Ad Fee
-11.77%
$57.62K
Maintain
CTR
0.73%
Amplify
Actionable Insights
Increase budget for YouTube campaigns
Your YouTube ads are performing 32% better than Meta ads. Consider reallocating 15% of your budget to YouTube.
Amplify
Pause underperforming Meta campaign
The 'Fan Engagement' campaign has an ROI of 1.7, below your target threshold 2.0. Consider pausing or revising this campaign.
Pause
Audience Insights
Demographics
Age Groups18-24 leading
GenderBalanced
LocationUrban centers
Music Preferences
Hip Hop
R&B
Pop
Electronic
Indie
Rock
Alternative
Jazz
Streaming ActivityHigh engagement
Engagement Patterns
Peak Activity Time7PM - 11PM
Most Active DaysFri, Sat, Sun
Avg. Session Duration4.2 minutes
Social Sharing RateAbove average
Recommended Actions
Increase YouTube ad spend by 20%
YouTube
Based on your current ROI of 2.8x, increasing budget could yield higher returns.
Impact:
High
Effort:
Low
Pause Meta 'Fan Engagement' campaign
Meta
This campaign is underperforming with an ROI below your threshold.
Impact:
Medium
Effort:
Low