Choose Your Targeting Approach
Use Optimized Presets
RecommendedAI-Powered
Let our AI automatically optimize your targeting based on your campaign objective. This approach typically delivers better results with less setup time.Better results, less setup.
What's included:Includes:
- Smart audience targetingSmart targeting
- Lookalike audiencesLookalikes
- Location optimizationGeo targeting
- Automatic bid optimizationAuto bidding
Performance benefits:Benefits:
- +23% better performancevs. manual targeting
- Continuous learning & improvementAuto learning
- Real-time optimizationLive optimization
- Reduced setup timeQuick setup
Manual Targeting Setup
AdvancedFull Control
Take full control over your campaign targeting. Choose specific demographics, interests, behaviors, and custom audiences manually.Full customization available.
You can customize:Customize:
- Demographics & interestsDemographics
- Geographic locationsLocations
- Scheduling & timingScheduling
- Custom audiencesCustom lists
Best for:
- Experienced advertisersExperts
- Specific targeting needsSpecific needs
- Brand awareness campaignsBrand awareness
- Niche market targetingNiche markets